For the release of our new sneaker line gramSE we wanted to create something that would communicate more physically what we had in mind when developing this shoe. So the white autogramSE was built. high-tec, uncompromising, and doing a cool 80mph in just under 3 seconds. One lucky winner walked away with it that night...
Shoelaces are often viewed with general disinterest, a simple utility based tool to ensure your shoes don’t fall off in mid stride, nothing more. To counter this ludite attitude towards such a noble and relentless servant we decided to change the rules of the game. This is the release video of our shoe lace collaboration with esteemed Danish knitwear brand S.N.S. Herning. Special thanks to our good friend Sören Skyt.