The concept of weight is very much a personal story, based on co-founder and head designer Alexis Holms genuine interest for the technical side of design.
Form, function, material and construction. All these parameters are part of the canvas on which we paint. Each one lifeless without the other, but when brought together and balanced correctly, a Gram shoe is born.
Every pair is named after its weight in grams, as a means to express the sum of the parts that make the shoe and to put focus on the shoe by stripping away everything abundant.